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Create Impactful Highway Billboard Designs
Design billboard ads that capture attention at 65 mph with bold, simple messaging.
NanoBanano Team
Author
Prompt Used
Billboard advertisement design, bold minimalist layout, high contrast colors, large simple imagery, outdoor advertising style, impactful visual, wide landscape format 14:5, readable from distance
Step-by-Step Guide
1
Craft Your Message
7 words or less - what is the ONE thing?
2
Design for Distance
Simple shapes, high contrast, large text
3
Choose Bold Imagery
One strong visual element
4
Generate Billboard Art
Create the visual at high resolution
5
Add Minimal Copy
Brand, headline, and one CTA only
Highway Billboard Design
You have 6 seconds. Make them count.
The 6-Second Rule
Drivers see billboards for only 6 seconds. Your design must:
- Communicate ONE idea
- Be readable from 500 feet
- Create instant recognition
Billboard Anatomy
|----------------------------------------| | | | [SINGLE BOLD IMAGE] + 7 WORDS MAX | | | | [Logo] | |----------------------------------------|
Design Rules
- Simplicity: One image, one message
- Contrast: Light on dark or dark on light
- Size: Text minimum 1 foot tall
- Colors: 3 maximum, high contrast
- Fonts: Bold, sans-serif, no scripts
Common Sizes
| Type | Size | Aspect Ratio |
|---|---|---|
| Bulletin | 14' x 48' | ~3:1 |
| Poster | 10'6" x 22'8" | ~2:1 |
| Junior | 6' x 12' | 2:1 |
| Digital | Varies | 16:9 common |
What NOT to Do
- No phone numbers (can't be remembered)
- No detailed directions
- No more than 7 words
- No small text or fine print
